As painful as break-ups can be, they can sometimes be the right thing for all concerned. What’s to say that the new relationship, founded on the steps of Facebook, isn’t the one that will last? Even if it doesn’t turn into a spectacular coupling, it could be the friendship that is needed at the time. Which has to be a positive thing.
“When I have my phone out, it makes me feel like nothing else is going on around me. I use social media as a way to feel popular, important, and also just to fit in. My friends and I always compare ourselves to each other, wondering who has more Facebook friends or Twitter followers. But what really ends up happening is I begin to talk less and end up relying on text for a conversation. Ever since I got a smartphone I have been distracted from everything. I watch television less, do homework less, and even spend less time with my friends and family.”
One popular use for this new technology is social networking between businesses. Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive,  there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects.  These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services. As of September 2013, 71% of online adults use Facebook, 17% use Instagram, 21% use Pinterest, and 22% use LinkedIn. 
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